Blue Moon Brewing Co. - 20th Anniversary
"Blue Moon Brewing Company, a subsidiary brand of MillerCoors, has launched the Blue Moon Artist Series, with artwork of 20 up-and-coming artists from across the U.S. featured on bottles sold in 12-packs of the beer. The only creative direction given to the artists was that they incorporate an image of a moon in their design. Throughout July and August, the brand wants fans to vote for their favorite label on the Blue Moon Facebook page between July 1 and August 31, to help give one artist will a $20,000 grant. Fan voting will narrow down the top 10 artists, then a panel will determine the grand prize label artist winner" - FastCo.
Illustration commissioned by Blue Moon Brewing Co. for their 20th Anniversary. This illustration along with 19 others will be on their bottle labels the summer of 2015 nationwide. Bottles are out now!
Out there, beyond where most of us only dream, there is an adventurous gentleman. His journeys take him across the far reaches of this planet, where he has found significant success, forever seeking out and collecting the rarest and most extraordinary of all treasures. As it happened, on this day, his passion lead him to a taste of something truly as unique and rare as he — the Blue Moon Belgian White. With such a rich and exquisite nature, the first drop was liquid gold. This was the culmination of his life’s well-crafted travel, worth every single step. A beer so good, it only comes “once in a blue moon.” He had to share this finding with the world.
To celebrate Blue Moon's 20th Anniversary, this gentleman hoists a glass of the treasured brew garnished with an orange wedge up to the blue moon shining above him. The patches on his garments show pride for his adventures and discoveries across the world. His newest patch displays a "20"-- to celebrate the twenty years of exploration. The depiction of this treasure hunter was inspired by Keith Villa, the founder of Blue Moon Brewing Company. Keith traveled to Belgium to study the art of brewing and became inspired by his surroundings and experiences to make a beer that was one-of-a-kind.
